The designers first drawing steps:
"Robinson Crusoe & Freitag", Neocolor on mom's notepad, age 8.
1976–81 Graphic Design Class, School of Visual Arts, Berne
1981-82 Graphic Designer, advertising department Rado Watch Co., Lengnau
1982 Three months solo motorcycle trip across the United States
1983–84 Graphic Designer, Advertising Agency Hofer, Berne
Working for a variety of clients such as banks, pharmaceutical companies and several industrial manufacturers
1985–87 Junior Art Director, advertising department Rado Watch Co., Lengnau
1988–89 Art Director, Advertising Agency Bieri & Sollberger, Solothurn. Creating advertising content for food, telecommunication, industrial manufacturing companies and newspapers
since 1990 Selfemployed Art Director, Creative Director, webdesigner, and video filmmaker. Freelance work for advertising agencies.
1995–2002 Founder of one of the first Swiss online shops for laserdiscs and dvd's. Closed in 2002 due to strict import restrictions for U.S. dvd's.